Selling Houston Real Estate
Selling a Home in Houston
Selling a home shouldn’t feel overwhelming. As your Houston real estate listing agent, I’ll help you price it right, market it broadly, and negotiate the best terms — across Greater Houston, Cypress, Katy, and Bryan–College Station.
Accurate Pricing
I price your home using current Houston MLS comparable sales — not a guess and not a one-size-fits-all online estimate. The right list price brings the right buyers, fast.
Modern Marketing
Professional HDR photography, drone shots, 3D walkthroughs, video tours, a single-property website, full MLS syndication, targeted Facebook and social media promotion, plus featured placement in the Houston Prime Realty app.
Skilled Negotiation
I represent your interests from the first offer through inspection repairs, appraisal, and the final closing table — with the goal of protecting your net proceeds, not just getting the deal signed.
Trusted by Houston Sellers
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“Working with Kevan made our home-selling experience smooth and stress-free. His calm, patient approach and deep understanding of the market really stood out. He walked us through every step of getting the home fully prepared, kept us informed with consistent updates along the way, and we would highly recommend him to anyone looking to sell.”
Why Work With a Houston Real Estate Listing Agent?
A Houston real estate listing agent represents you — the seller — from the moment we sign the listing agreement to the moment the title company hands you the proceeds. My job is to price your property accurately, attract qualified buyers, vet the offers that come in, and protect your net at the closing table. Under Texas Real Estate Commission rules, you’ll also sign an Information About Brokerage Services form so the representation is clear and in writing from day one.
I handle the listing strategy, the photography and marketing rollout, the MLS, the showings, the offer review, the inspection and repair negotiations, the appraisal coordination, and the handoff to the title company. You get one point of contact and a written plan you can hold me to.
How seller-side commission and buyer-agent compensation work in 2026:
Following the National Association of REALTORS settlement that took effect in August 2024, your MLS listing can no longer display an offer of compensation to a buyer’s agent. You and I will still agree on the total listing-side commission in your written listing agreement — and you can still choose to offer concessions that help cover a buyer’s agent fee. That offer simply happens off the MLS now: through pre-listing conversations, listing flyers, or as part of the contract negotiation when a buyer submits an offer. Most buyers in 2026 arrive with their own written representation agreement, so it’s common for their offer to request a seller contribution. I’ll walk you through your options so you can decide what makes sense for your home, your timeline, and your bottom line. For a deeper breakdown, see “Do I have to offer to pay the buyer’s agent?” in the Seller FAQ.
Step One · Pricing
What’s Your Home Worth in Today’s Houston Market?
Get an instant home value report based on actual Houston MLS sales — not a generic nationwide algorithm. I’ll follow up with a detailed comparative market analysis (CMA) tailored to your specific neighborhood, condition, and timing if you’d like one.
Powered by Houston MLS sales data. No obligation.
The Houston Home-Selling Process, in 4 Phases
Most Houston-area homes go from listing-day to closing day in 60–90 days, though time-on-market varies by neighborhood, price point, and condition. Here’s what to expect:
Phase 1 — Prepare & Price (1–2 weeks)
- We meet at your home to walk the property, talk about your timeline, and review your goals.
- I prepare a comparative market analysis (CMA) using current Houston MLS sales and active competition, and we agree on a list price.
- You sign the listing agreement and the TREC Information About Brokerage Services form. We agree in writing on commission and any concession strategy.
- We make a punch list of pre-listing touch-ups — declutter, paint, light landscaping, minor repairs — that move the needle without overspending.
Phase 2 — List & Market (varies — typically 2–6 weeks on market)
- Professional HDR photography, drone footage where it adds value, and a 3D virtual tour or walkthrough video.
- Your home goes live on the Houston MLS (or Bryan–College Station MLS), with full syndication to Zillow, Realtor.com, Redfin, Homes.com, and every major site.
- I build a single-property website for your listing with photos, virtual tour, and neighborhood details — linked from yard-sign QR codes and flyers.
- Your listing gets featured directly inside the Houston Prime Realty app, where active local buyers receive a “new listing” alert if it matches their saved searches.
- I roll out a coordinated social media campaign — Facebook business page post, boosted Facebook ad targeted to Houston-area buyers, Instagram post and Stories, and a YouTube upload of the video tour.
- Centralized Showing Service handles showing requests; I follow up with each buyer’s agent for feedback.
- We schedule open houses when they fit your strategy — not every home benefits from one.
Tip: Download the free Houston Prime Realty app to track your listing’s live MLS status, see neighborhood comps as they close, and share your listing’s MLS page in one tap.
Phase 3 — Offers & Negotiation (a few days to 2 weeks)
- Offers come in. I present each one with a side-by-side breakdown — price, financing type, earnest money, option fee, closing date, and any requested seller concessions.
- We counter, accept, or decline. I negotiate price, terms, and any buyer-agent compensation request on your behalf.
- Once you sign, the executed contract goes to the title company and the buyer’s earnest money is deposited into escrow.
Phase 4 — Contract-to-Close (30–45 days financed, 7–21 cash)
- The buyer orders a property inspection during their option period; I help you respond to repair requests.
- The buyer’s lender orders the appraisal. If it comes in low, I negotiate price, terms, or buyer-paid difference.
- The title company researches title history, prepares title insurance, and orders the survey.
- You schedule your move and cancel or transfer utilities.
- Closing day: you sign at the title company, the buyer’s funds are released, and your net proceeds are wired to you.
How I Market Your Home
A great list price needs a great launch. Here’s what’s included in every Houston Prime Realty listing — not as add-ons or upgrades, but as standard marketing for the homes I represent.
Professional Photography & Visuals
Every listing gets professional HDR photography, drone aerials when the lot, acreage, or location warrants it, and a 3D virtual walkthrough or video tour so out-of-town and busy buyers can pre-screen your home before they request a showing. Better visuals lead to more showings, which leads to more offers.
Single-Property Website
Your listing gets its own dedicated web page — not just an MLS entry — with the full photo gallery, virtual tour, neighborhood overview, and contact form. We link it from yard-sign QR codes, flyers, and any paid promotion, so drive-by traffic converts into qualified leads instead of disappearing.
MLS & Major Site Syndication
Your home appears on the Houston Association of REALTORS MLS (or the Bryan–College Station MLS for Brazos Valley listings) and syndicates to Zillow, Realtor.com, Redfin, Trulia, Homes.com, and dozens of regional Texas sites — the same inventory feed that powers the Houston Prime Realty app.
Social Media & Internet Marketing
The MLS gets your home in front of every buyer who’s already searching. Social media and targeted internet marketing reach the buyers who aren’t actively looking yet but who would absolutely move for the right home in the right neighborhood. Every Houston Prime Realty listing gets a coordinated launch across the channels where Houston-area buyers spend their time:
- Facebook listing post from the Houston Prime Realty business page, with full photo set, video tour, and a link to the single-property website
- Boosted Facebook ad geo-targeted to Houston-area buyers and tuned by interests, life events (relocating, growing family), and demographic fit for the home’s price point and style
- Instagram post and Stories with the hero photo set, drone footage where applicable, and the video tour
- YouTube upload of the full video walkthrough, optimized for search with the property address, neighborhood, school zone, and key features — so your listing shows up when buyers search YouTube for homes in your area
- Email blast to my buyer database and past-client network announcing new listings — many Houston-area homes sell to someone already inside this network or a referral from it
- Targeted neighborhood promotion for the right kinds of listings — particularly effective in master-planned communities like Bridgeland, Towne Lake, Cinco Ranch, and Cross Creek Ranch where buyers cluster their search by subdivision
The goal isn’t activity for its own sake. It’s reaching the specific buyer whose next move is your home — even if they didn’t know they were ready until they saw it.
Featured in the Houston Prime Realty App
Beyond standard MLS syndication, your listing gets featured placement in the Houston Prime Realty mobile app — the same app that’s been downloaded by hundreds of active local buyers searching Houston, Cypress, Katy, and the surrounding areas. App users get the live MLS feed in real time, not the delayed data they’d see on Zillow, which means your listing reaches them faster and at the moment they’re actually searching. Buyers who have saved search criteria that match your home get a push notification the moment it goes live. The app also surfaces your listing in neighborhood-level searches alongside any active comparables, giving your home prominent placement in front of the most engaged buyer audience in the area.
Showings, Feedback & Open Houses
Showings run through the Centralized Showing Service so buyers’ agents can book without bothering you, and I follow up with each one for feedback after the visit. We schedule open houses strategically — well-marketed weekend opens can move a listing, but they aren’t right for every property and I’ll be honest about when one helps and when it won’t.
Print & Sign Marketing
Quality yard sign with a sign rider, photo-rich listing flyers in a brochure box, and a print distribution plan when a neighborhood farm-mailer makes sense. Yard signs still drive a surprising percentage of inbound buyer interest in Cypress, Katy, and the Bryan–College Station area.
Responsive Communication
The fanciest marketing in the world won’t sell a home if the agent doesn’t answer the phone. I return buyer-agent calls and emails the same day, every day. That alone closes deals that fall through with less-attentive listings.
Free Download · Houston Sellers
Get the Pre-Listing Checklist
Ten practical things to do before you list your Houston home — the actual list I’d walk through with you in person, in roughly the order I’d tackle them. No fluff, no sales pitch, just the moves that matter.
- The repairs that pay off — and the ones that don’t
- Curb appeal, staging, and photo-day prep that move the needle
- Documents to gather so the option period doesn’t stall
- Houston-specific notes on disclosures, MUDs, and flood considerations
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Free Mobile App · Powered by the Houston MLS
Track Your Listing & Your Market From Your Phone
The Houston Prime Realty app is the same live MLS feed I work from — not the delayed data on Zillow or other public sites. As a seller, it does two things at once: it gives you a real-time view of your own listing and the market around it, and it puts your listing directly in front of the hundreds of active Houston-area buyers who already use the app to search for homes. When your listing goes live, app users with matching saved searches get a push notification the moment it hits the MLS.
For Sellers — Watch Your Market in Real Time
- See your listing’s live MLS status and share its full MLS page in one tap
- Watch new listings and closed sales in your subdivision as they happen
- Set custom alerts for comparable sales that affect your pricing
- Draw a map area or pick a school zone to see exactly who you’re competing with
Find Pre-Listing Help
- Licensed home inspectors for pre-listing inspections, if you want one done first
- Contractors and handymen for the punch-list touch-ups that move the needle
- Mortgage lenders for your next purchase if you’re moving up, downsizing, or relocating
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Who I Help
Move-Up Sellers
Outgrowing your current home? I’ll help you time the sale and the next purchase so you don’t end up double-mortgaged or scrambling for a place to land. We’ll talk through bridge-loan options, contingent offers, and the rent-back negotiation that often makes the timing work.
Downsizing Sellers
Empty nesters and retirees often have decades of equity built up in homes in Cypress, Katy, Memorial, and Spring. I’ll help you understand what that equity looks like after capital-gains exclusions and closing costs, and how it translates into the down payment on a smaller home, a patio home, or a 55+ community.
Relocation Sellers
Moving out of Houston for work, family, or retirement? I coordinate with corporate relocation programs, handle the listing remotely if you’ve already moved, and stay tightly connected with relocation buyer agents in subdivisions like Bridgeland, Towne Lake, Coles Crossing, Cinco Ranch, Cross Creek Ranch, and Grand Lakes — the same communities corporate transferees are searching for on the buy side.
Estate & Inherited Property Sellers
Selling an inherited home in Houston comes with its own questions — probate timing, stepped-up cost basis, splitting proceeds across heirs, deciding whether to make repairs or sell as-is. I work with families and executors to keep the process calm and the timeline clear, and I’ll connect you with a real estate attorney when one is needed.
Investor & Rental Property Sellers
Selling a rental in Cypress, Katy, or the Bryan–College Station market — whether occupied or vacant — takes a different playbook than selling a primary residence. Tenant rights, lease assumption, 1031 exchange timing, and depreciation recapture all come into play. I work with investors and their CPAs to time the sale around the strategy.
Quick Answers
Four questions I hear most often from Houston-area sellers. For a deeper library of answers on contracts, title, capital gains, and Texas-specific terminology, see the Houston Real Estate Seller FAQ.
How long does it take to sell a house in Houston?
From listing day to closing day in the Houston market typically breaks down like this:
- Pre-listing prep: 1–2 weeks (photos, repairs, staging)
- Time on market: 2–6 weeks for well-priced homes; longer for high-end or unique properties
- Contract-to-close: 30–45 days for financed buyers; 7–21 days for cash
Most Houston-area sellers go from “let’s list” to “keys handed over” in 60–90 days.
What does it cost to sell a house in Texas?
Total seller costs in Texas typically run 6%–9% of the sale price and include:
- Listing-side commission: negotiated up front in your listing agreement
- Optional buyer-agent concession: if you choose to offer one (post-2024 settlement, this is no longer set in MLS — it’s negotiated case by case)
- Title insurance (owner’s policy): typically paid by the seller in Texas, ~0.5%–1% of sale price
- Survey: $400–$600 if a new one is needed
- Property tax prorations & HOA transfer fees: varies
- Repairs or concessions negotiated from inspection: varies by property
I’ll give you a seller net sheet at our first meeting so you know exactly what you’ll walk away with at closing.
Do I need to make repairs before listing my home?
Usually some, rarely all. Cosmetic touch-ups — paint, carpet cleaning, decluttering, landscape tidying — almost always pay for themselves. Major repairs are a judgment call: fixing a known foundation issue or a leaking roof often nets more than selling as-is, but replacing an aging-but-functional HVAC rarely does. We’ll walk your home together and build a punch list that maximizes return without overspending.
Do I have to pay the buyer’s agent now that the rules have changed?
No — you don’t have to. After the August 2024 NAR settlement, your MLS listing can no longer publish an offer of compensation to a buyer’s agent. You can still choose to offer a concession to help cover a buyer-side fee — many sellers do, because it widens the buyer pool and most 2026 buyers arrive with written representation agreements. But it’s negotiated, not assumed, and we’ll decide together what makes sense for your home and your timeline.
More questions? Read the full Houston Real Estate Seller FAQ →
Ready to List Your Home?
The first step is a quick conversation with your Houston real estate listing agent — no pressure, no obligation. We’ll walk your home, talk about timing, and look at what comparable properties have sold for in your neighborhood.
Still researching? Browse the Houston Real Estate Seller FAQ →